Yuziqing promotes sustainable fishing through online sales

Founded by Lin Hsiao-tung and three classmates with entrepreneurial dreams, Yuziqing leverages online platforms to sell seasonal fresh fish while raising awareness about the importance of sustainable fishing practices.

Coming from a fishing family, Lin Hsiao-tung observed that many fishermen overharvest for profit, often freezing their catch in large quantities. This practice not only wastes marine resources but also leads to unsold products, forcing fishermen to sell at significantly lower prices and jeopardizing their livelihoods.

The Yuziqing team believes that promoting sustainable fishing is a long-term goal. They are committed to advocating for sustainable practices to help more people understand its significance.

以下為中文對照

魚仔青上網賣當季魚貨 推展永續漁業

魚仔青工作團隊創辦人林曉彤，與三名同樣抱有創業夢想的同班同學，創立魚仔青工作室，除了透過網路平台銷售當季新鮮魚貨，同時也透過社群力量向民眾傳達永續漁業的重要性。

林曉彤出身漁業世家，發現許多漁民因利益大量捕撈，事後透過冷凍保存，這樣的大量囤貨行為不僅造成了海洋資源的浪費，產品也會滯銷，導致漁民最終以非常低廉的價格賣出，影響漁民的生計。魚仔青團隊認為推廣永續漁業是一項長期目標，他們會持續不斷地推廣永續漁業，讓更多人認識到其重要性。