The fragrance of Huashan; the innovative road of Gukeng coffee

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Gukeng Township in Yunlin County is located on the Tropic of Cancer. With perfect sunshine, rainfall, and soil for growing coffee, Gukeng is known as the home of coffee in Taiwan. In the past, the coffee festival held in Gukeng was a popular tourist event, driving the area's popularity and transforming Gukeng into a hot tourist destination.

 

 

However, in the face of a declining number of tourists, many coffee sellers have been forced to innovate and transform into combination-style coffee shops, adopting food and beverage sales, DIY classes, and even Internet influencers to attract customers. In addition, local stores also cooperate and share information to ensure a tight-knit relationship in the Gukeng coffee seller community. Regardless of whether the crowds in Gukeng will ever return to the old days, no doubt the mesmerizing aroma of coffee will continue to waft throughout the land for many years to come.

 

以下為中文對照

華山飄香 古坑咖啡的創新之路

    雲林縣古坑鄉位於北回歸線上,平時的日照和雨量都非常適合咖啡生長,再加上良好的排水以及土質也很適合種植咖啡,更有著「台灣咖啡原鄉」的美名。在過去,古坑舉辦的咖啡節曾經是紅極一時的旅遊活動,甚至成功帶動當地的知名度,讓古坑成為旅遊勝地。

 

    面對遊客人數的減少,有不少咖啡業者決定轉變為複合式的咖啡廳,從餐飲販售、DIY製作課程,到新增網美元素等方式來吸引客人。除此之外,當地的店家也會互相合作分享資訊,讓店家之間彼此交流。先不論古坑的人潮能否回到從前,但咖啡的香味卻會一直流淌在這片土地上。

 

 

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加入時間: 2010.04.21

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