一支牛蒡在歸來 歸來牛蒡產業

一支牛蒡在歸來  歸來牛蒡產業

The Whole Burdock in Gueilai[CyberFair 2018]

※在歸來，是牛蒡的風水寶地

歸來土壤適合種植牛蒡，在秋冬播下6毫米的種子，隔年春天可以採收2公尺牛蒡。雖然每年僅收穫一次，但是比日本早一個多月生產的鮮嫩牛蒡，仍然飄香到日本，吸引日人前來歸來採購。

At Gueilai, it is the promised land for planting burdock.

The soil of Gueilai is suitable for burdock planting. We plant 6 mm seeds in autumn and pick up 2 meters burdock in the next spring. Although we can only harvest burdock once a year, it is more than a month earlier than in Japan. Its fragrance still drifts to Japan, attracting Japanese to purchase.

※在歸來，牛蒡是一個精心的策畫!

建立牛蒡界的精品品牌-大力蔘，生產有機與安全等高品質的世界最蒡，出售全台灣第一包小包裝牛蒡，並努力將牛蒡運用在我們的生活中，照顧你從肚皮到頭皮。秉持五根手指握起來就是一顆拳頭理念，成立產銷班，集合眾人之力，以小博大。

Finding 2: At Gueilai, burdock is a elaborate planning!

To establish Burdock's boutique brand, Delisen, producing the best quality of organic burdock and safe burdock of high-quality in the world, selling the first package of burdock in Taiwan and striving to use burdock in our daily lives to take care of you from the belly to the scalp.

Mr. Chen established the Vegetable Production and Marketing Group with the idea that griping five fingers is a fist. They want to make achievements by the collection of their wisdom and efforts.

※在歸來，牛蒡不只是食物   

用心良苦，費盡農民一身功夫得來的歸來牛蒡，讓你嘗盡豐富滋味，牛蒡可以吃香鬆、喝那牛蒡茶，嚐牛蒡醋酸、吃生鮮的甜，還可以當作保健食品。

At Gueilai, burdock is more than agriculture products.

Farmers strive for excellence in burdock and take pains to produce burdock. You can have the rich taste of burdocks such as fragrant floss of burdock, hot burdock tea, acid burdock vinegar, and sweetness of fresh burdock. Do you know that burdock can also be used as health food?

※在歸來，牛蒡不只是農業 

不斷研發保存與處理的科技，讓牛蒡脫胎換骨，成就好品質、好滋味，也讓牛蒡粉身粹骨，粹煉出你的需要。

At Gueilai, burdock is more than agriculture.

Mr. Chen continues to develop preservation and processing technology, so give rebirth to Gueilai burdock. Gueilai burdock is of excellent quality and wonderful taste. Technology also exerts burdock to the utmost to refine its components for your needs.

※※科技應用於牛蒡保存與加工

我們在整個生產與保存的加工技術上，我們這些年有投入做研究，比如會影響牛蒡冷藏後品質的因素有哪一些?冰存在幾度時，牛蒡會脫水，牛蒡會腐敗，會長黴，會讓牛蒡產生質變的因素有哪一些?甚麼樣的溫度對於牛蒡保存最好?所以當時我們就做了很多實驗數據的監控，光是做了這樣的試驗就要多了140萬元，就是為了監測冰箱到底要用幾度來冰存牛蒡?而且花了整整一年的時間，進行數據上的分析與研究，了解到底在幾度的時候，牛蒡裡面的成分做了甚麼樣的變化或是對於質變的影響。

我們知道牛蒡是很營養的東西，在加工的過程當中，牛蒡會不會產生質變？牛蒡人喜歡吃，就連微生物也很喜歡吃。牛蒡沒有冰在冰箱中，它馬上被微生物吃掉，所以牛蒡會長黴菌，而且水分會脫乾。所以我們要做很多研究，在加工的部份，到底要用幾度，讓牛蒡不會變質，不會被微生物吃掉，營養成分不會流失，把它保存下來。

Technology used in burdock preservation and processing

In the whole process of production and preservation of processing technology, we have spent the past years to do research, such as the factors that the quality of burdock will be affected, the temperature that results in dehydration, corruption and growing moldy of burdock, the factors that make burdock qualitative change and the best temperature for keeping burdock.

So at that time, we did a lot of experimental data monitoring spending NT 1.4 million.We spent a whole year's time in monitoring the refrigerator temperature that is appropriate for storing the burdock. And we made data analysis and research to understand exactly the inside composition change of burdock due to changes in temperature and the impact of qualitative change. We know that burdock is very nutritious things. However, in the process of processing, will there be the qualitative change in burdock? People like to eat burdock, and even microbes also like to eat.

If we don’t keep burdock in the refrigerator, it is immediately eaten by microorganisms. So burdock will grow mold, and moisture will be dried. We have to do a lot of research about processing to know what degrees we can keep burdock in the refrigerator without resulting in spoiled burdock, eaten by microorganisms and loss of nutrients and keep it appropriately.

※在歸來，牛蒡全身上下都是寶

摸透牛蒡的底細，讓牛蒡只能為你著想，因為：牛蒡都是為你～

At Gueilai, the whole body of burdock is all treasure.

To know about unapparent details of burdock to think for you through burdock.

※※綠茶與清潔用品

我們那時候做綠茶粉，牛蒡也可以做成綠茶粉，大家知道嗎? 它有分老葉與新葉，老葉木質化它做出來的口感，就很差，它有細絨毛，對於胃不好，如果是挑比較細的部分，還沒有產生絨毛，沒有木質化的時候，口感較佳。我們使用低溫凍乾的方式，讓它不要氧化，在低溫的過程中，把它乾燥並磨成粉。只要不到一公克，大概是20毫克，就可以沖500CC的水，而且喝了一杯後，整個上午，就一直流口水，因為它太澀了。它的多酚含量多到，你整個上午一直流口水，就是因為太澀了。因為以前做好後，就試泡一杯試喝，濃度沒有試好。牛蒡的成分皂素，對於潔淨收斂毛孔，是很有幫助的。我們還跟古寶合作，它是有名的個人清潔用品的公司，像是洗面乳洗髮乳沐浴乳，是專門做清潔用品的公司，它把我們牛蒡加到裡面去，我們有牛蒡洗髮精牛蒡手工皂。

Green tea powder from burdock leaves

We made green tea powder at that time. Do you know green tea powder can also be made of burdock leaves? Burdock has old leaves and new leaves. Green tea powder which is made of the old leaves lignified makes the taste bad and is not good for the stomach. If you pick a relatively new part which has not generated villi and isn’t yet lignified, it will taste better. We use a freeze-dried method that will not oxidize it and then, at low temperatures, dry and grind it. As long as less than one gram, about 20 milligrams, you can drink it after adding 500ml water. After a drink, during the entire morning, I have been drooling because it is too astringent. Its polyphenols content can make you drool all morning because it is too much. It is because I try a cup of drink after it is done. However, the concentration is not perfect.

Burdock saponin for shampoo

Ingredients of burdock,  saponin, is helpful for cleaning pores. We also work with 5soap, which is a well-known personal cleaning company, specializes in cleaning products and produces shampoo which was added burdock extraction. So we have burdock handmade soap and burdock shampoo.

※在歸來，一株牛蒡是一個產業的策略

大力蔘牛蒡因為最高價而成就，只賣最好品質的牛蒡，這就像呼吸一樣，再平常，再重要不過的！

At Gueilai, burdock is a well-designed strategy of industry.

Delisen burdock makes great achievements because of the highest price. We only sell the best quality burdock, which is as usual as breathing, then important!

※※大力蔘的策略

現在大力蔘的整個銷售策略就是我們在市場上只賣最好的尺寸的牛蒡，L與M，其他尺寸一律不賣。因為我們希望我們大力蔘價格維持在市場最高價，你要買我們的牛蒡永遠要用150原來跟我們買，其他價格不賣，我們維持在高價。

我們把其他尺寸牛蒡拿去做加工，所以我們透過設備的研發，像是萃取的技術，我可以把牛蒡變成牛蒡液體，變成牛蒡絲狀條狀變成牛蒡茶粉狀，可以變成各種型態的牛蒡，讓原來規格長得不均勻的東西，變成是規格均勻的東西。

Sales strategy of Delisen

Now, the entire sales strategy of Delisen is that we only sell the best burdock size, L, and M in the market. The other size will not be sold. Because we want to keep Delisen burdock at the highest price in the market, you have always to buy our burdock by using NT 150 dollars. We don’t sell our burdock at other prices to maintain the high price.

We take burdock of other sizes for processing, so we can transform burdock into burdock liquid through the research and development of equipment, such as extraction technology, or transform it into burdock filamentous strip for burdock tea powder, which can transform into various types of burdock. By this way, the uneven types of burdock can transform into a uniform size of burdock.

※在歸來，牛蒡是世世代代傳承，永續經營的志業

牛蒡養大的孩子們歸來，不但養大牛蒡，更努力行動，讓牛蒡從今而後，世世代代守護我們歸來。

At Gueilai, burdock is inherited from generation to generation and the vocation of sustainable development.

The children brought up by burdock come back to Gueilai. They not only grow burdock but also make efforts for developing burdock industry. They hope that burdock would benefit Gueilai from generation to generation.  

※※推廣大力蔘永續經營

當我們產品產業要往三級產業發展的時候，首要目標是讓農民賺錢。產銷班第一個發展重點是要讓農民能賺錢，但是以長久的方向來看，我們要讓這個產業能夠永遠的循環，讓它一直賺錢。這一代賺完，下一代能夠承接上來，讓產業可以永續發展，這是我們未來努力要朝著做的目標。

最終的目標它是要永續作發展，你要達到這個目標，你要做很多事情，我們要做到品質最好，我們要讓客人感受到我們是友善的銷售，我們要做到服務最好，所以我們現在有做食譜，我們教消費者怎麼做牛蒡，煮牛蒡，認識牛蒡，我們透過很多行銷，或是服務的手法，讓客人可以感受到生產端的善意，還有我們提供的服務，這個部分就是要朝向我們的市場的市占率越來越高。

The sustainable development of Delisen

When our burdock industry is going to upgrade and develop toward tertiary industries, the primary goal is to make farmers make money. The first development focus of our Production and Marketing Group is to enable farmers to make money, but in the long terms, we want to make the industry forever recycle, so that we will always make money.

After this generation earns, the next generation will be able to undertake. So the sustainable development of the industry is the goal that our efforts are made for in the future. Our ultimate goal is to make the sustainable development of burdock industry.

The goodwill from the production end and the services we provide

Before we achieve this goal, we have to do a lot of things. We have to plant burdock of the best quality, to make our guests feel that we provide friendly sales, and to do the best service. So we now provide recipes for burdock. We teach consumers how to cook burdock and know more about burdock. Through many marketing and service methods, we can make guests feel the goodwill from the production end and the services we provide. Our efforts for the market share is made toward making our market share getting higher and higher.

以目前歸來牛蒡來講，我們在所有的通路裡面幾乎都可以看到我們的商品，不管是有機超市或是連鎖超市，都可以看到歸來的牛蒡。我們逐步擴大我們市場的內需，也在擴大我們市場的市占率，我們的市占率是以我們的品質為優先，不是低價。

我們歸來牛蒡一直以來都是全台灣最貴的牛蒡，因為我們們自許我們歸來是全台灣最好的牛蒡。這十幾年來，歸來牛蒡一直是市場上最高價。慢慢地，取決於消費者認同我們的價值後，我們的市占率慢慢提高，我們的價值存在於產品的價值，我們的市占率不是取決於價格。

Delisen can be seen in almost all the marketing channels

For Gueilai burdock, we can see our products in almost all the marketing channels. Whether it is the organic supermarket or supermarket chain, we can see Gueilai burdock. We gradually expand domestic demand in our market, but also expand our market share. Our market share is mainly based on our quality, not the low price.

Our value lies in the value of burdock

Gueilai burdock has always been the most expensive burdock in Taiwan since we are proud of ourselves that we are the best burdock in Taiwan. In the past decades, Gueilai burdock has been the highest price on the market. Gradually, our market share increases and it depends on the value that is recognized by consumers. Our value lies in the value of the product, burdock and our market share does not depend on the price.

※在歸來，牛蒡是一個20年前精心策畫的理想美夢，現在真實上演的故事~

陳建行叔叔歸來有夢，牛蒡是最美．．．．．．

At Gueilai, burdock is a well-planned ideal 20 years ago and at this monent come trues here.

Coming back to Gueilai with dream, how wonderful Gueilai burdock is~